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Hands up if you’ve ever considered hiring a stylist, but thought it just too costly? Yip, me too. Well fear not, let me introduce you to your new style saviors …
M&S have launched their very own 'Try Tuesday', a free personal style and inspiration service. Apparently, Tuesday is the day of the week we’re most open to trying something new. With the launch of its latest style inspiration service – called simply ‘Tuesday’ - M&S references this idea; and, asks some questions, which get to the nub of the issues it’s aiming to address.
Clothes shopping can be a tricky business. Answer honestly – have you ever: 1. Bought the same ‘safe’ pieces repeatedly (how many black tops have you bought in your lifetime?) because you’re too busy to try something new; 2. Bought something that seemed fabulous when you saw it on Instagram, but once home you had no idea how to wear it; 3. Woken up in the morning and desperately wanted someone, anyone, to suggest an outfit? If you answered yes to any of the above questions, help is at hand.
Deep within the M&S offices is a team of stylists, known as ‘Tuesday’, offering an online ‘style inspiration service’ which is completely free and open to every M&S customer and super-easy to use. Here’s how it works. Sign up – it only takes a couple of minutes - you’ll be asked a few questions about your wardrobe, your body shape and your lifestyle, then assigned a stylist.
All of them have backgrounds in fashion – everything from styling models for editorial shoots to dressing celebrities for the red carpet. “We like to think of ourselves as ‘the sister you never had,’” says head stylist Alison. “We’ll encourage you to try new things, give you ideas and provide honest advice.” You’ll receive your very own tailored style edit by email, every three to four weeks. “Shopping can be time-consuming. We like to think we are taking the hard work out of it for you.”
It seems that, for women already using Tuesday, receiving their regular edit is a treat. “My ladies talk about them as a moment of me-time,” says Alison. “They’ll sit down with a cup of tea, away from the kids, and enjoy scrolling through.” She readily admits that not every item will be perfect, at first, but the team are keen to give new ideas and push comfort zones; and, you can update your preferences, over time, to try new looks. “My sense of satisfaction comes from seeing women building their confidence to try things they never thought they’d wear, in a million years”, Alison added.
With it’s largest ever autumn offering, now available in store and online, not to mention party season on the horizon, what better time to give Tuesday a try for yourself? I won’t bother answering a load of FAQs – M&S has already done that – suffice to say that it’s free, with no obligation to buy, and you can easily unsubscribe, if it’s not for you.
Do you feel like trying something new, on Tuesdays? Let me know if this service is something you’d use – and, indeed, if you feel you need a ‘style overhaul’ – in the comments, below.
Try Tuesday here.
